Philosophy Assignment Example | Topics and Well Written Essays - 750 words

Philosophy - denomination ExampleTaking into account leaders like peter who only believed that ones mortal makes a mistake he should be given just some partial punishment to relieve the action and let him go. Besides, the procedure of force, power and guns to offenders not only derail integrity, tho also overcome their personal aspirations. A person may not have full potential to a society, but the little contribution brought by such people should be trusted and their capacity for great achievements should be put into recognition. Good leaders should demonstrate happiness to their subjects. This is because happiness indicates a persons unloosen provide to drive away wholly forms of evil as it encourages people to seek ideas and consolidate turn out and work together to a specific vision of the society. Despite such recognitions, people should be taught to allow the practice of good morals in the society. Unethical acts should be exposed to the people as deprival and sinful . This will drive in ideas of what is termed as sinful and could lead to disgraceful society. Besides, the ambitions of good morals should be urbane at the fore front as this will make people develop a green good to the society (Lieberman, Richter and Rank). Societal leadership should embrace the doctrine of religion to the members of the society. ... Each one should be allowed to develop his personal ambitions without engaging in the thoughts of his neighbor. This would facilitate unified agreements amongst the neighbors and embrace projectable effort to satisfy the entrust for each otherwise if everybody is given time to develop independent perception. From the narrator it articulated that, authoritative use of force not only kills peoples power of aspiration but it also tincture fear and derail progressive prosperity of the society (Lieberman, Richter and Rank). The soul of an individualist After having been victimized for dynamiting the presidential term housing project, R oaks developed a speech which was meant to illustrate how every success has to come at an write off of something. Giving an illustration from the past, we must concede that man must be submissive at whatsoever new introductory aspect in life. Taking into account several inventions man has ever made, it is confessedly to realize that, success comes at an expense of some effort and this would only be beneficial to the other members of the society. Regardless of all suffering, torture and bestowed to a person because of his effort, the notion for succeed is a vision for all and anybody who has endured suffering must be made awargon that, success must start with a undivided step (Lieberman, Richter and Rank). The mind of a person is considered as an attribute for himself. Through Roaks speech we are able to understand that, an individual mindset is atoll to his success and this is something that cannot be shared. Moreover each and every person must be able to think alone however, a collective decision is acceptable raze though the primary sauce of the goal is supposed to be independent from a

Presentation Essay Example | Topics and Well Written Essays - 250 words - 11

Presentation - Essay ExampleTwo categories of workers, that is, those who be highly talented and those considered less competitive have found themselves benefiting either way. In slower frugal times, the less active and semi passive takes up the opportunities left as the top talented kitty moves to more secure top jobs. The process creates a counter balancing effect in the avocation industry. Both the semi-active and the less half-passive candidates find themselves well occupied in the job market.Many companies have do very aggressive regardless of the economic cycle to enable them secure a large apportion of top talented candidates into their firms. The leading company that has complied with effort to become an employer of choice is the Google, a place that ab initio belonged to the Microsoft. McKinsey is holding the top spot as a consulting firm of choice. If you aspire to be a CPA, so Dolomite, PricewaterhouseCoopers, KPMG, and Ernst & Young are still the top four to join. The positions W. L. Gore, Legmans and Genentech hold in the Fortune time Best 100 Places to Work give them the advantage of attraction over other

Current Macroeconomic Situation in the US Essay Example | Topics and Well Written Essays - 500 words

underway Macro sparing Situation in the US - Essay ExampleThe government has pumped money into the delivery to boost spending which in turn boosts the aggregate demand by gains it. This move aimed at providing citizens with more money to spend. It has also increased its spending to hike confidence about growth. The rescue of insurers and banks also helped to shape confidence to public and businesses in the economy (Moore, 2014). On monetary front, FOMC has undertaken buying government securities in an examine to reduce interest rates and encourage investing. This increases the level of yield and betters confidence level. The government has tried its trump out to resurrect the U.S economy from the effects of 2008 crisis (Moore, 2014).According to Bureau of Economic Analysis, the GDP increased at an annual rate of 2.6% by fourth quarter of 2013 and in third quarter, it had increased by 4.1% (Pew Research, 2013). Real useable personal in decrease grew by 0.3 percent in February 2014 with a similar percentage increase recorded in January. As of September 2013, U.S GDP was $15.7trillion-2.2 growth in 2012 Unemployment was at 7.2%, Inflation at 2.1%, and public debt at 106% of GDP (Pew Research, 2014). The GDP has increased overtime as the employment and inflation rates have declined. Unemployment has come down slowly but steadily but creation of more than 300,000 jobs per month is what is required to occupy it down with the desired speed (Pew Research, 2014).To ensure a steady growth in U.S economy, political leadership need to ensure that there is no interruption in nominal functioning of government (Moore, 2014). Changes argon needed in budgetary procedures to curb such disruptions as government shutdown by abolishment of nominal debt ceiling, to allow automatic authorization of resolutions passed by congress and borrowing implied by budgets. To give economic confidence a chance of entering positive territory, positive economic trends must continue. Go vernment should increase money circulation in the

Critical thinking Essay Example | Topics and Well Written Essays - 1500 words

Critical thinking - testify Exampleude all the rich and diverse elements that employees believe they bring, or contribute, to the problem seniority, prior construct experiences and job performance. Outcomes are the rewards they apprehend they get from their jobs and employers outcomes include direct pay and bonuses, fringe benefits, job security and sparing rewards.Employees analyze the fairness of their own outcome/input contract, and then study their contract with contracts of opposite workers in similar jobs and even with those outside their job. Fairness of rewards (equity) may even be judged in equation with relative criteria such as gender.Pay was a symbolic scorecard by which an employee may compare his/her outcomes with his/her inputs. An employees reaction may be one of the three combinations that can occur from social and pay affinitys equity, overreward and underreward.If employees perceive equity, they result be motivated to continue to contribute at about the same level. Otherwise, under conditions of inequity, they will experience tension that will create the motivation to reduce the inequity.In the event of social and heathenish changes, men and women are no longer limited by the societal expectations that only men should work for the family while women will stay home and take care of the children. The increasing presence of women in the work force is very essential although some still believe that the hard work of women are be undervalued when it comes to the comparison between wages of men and women with the same occupation.This pay gap is an occurrence that cannot be simply ignored. Statistics from the European Union shows women in Europe get better grades in school compared to men but erst they are already part of the workforce European women receive lower pay and lower chances of being promoted to top positions.Aside from compensation and remuneration, the stability of the jobs available for women is also at risk. Another rese arch from the European Union

Results and discussion Essay Example | Topics and Well Written Essays - 3000 words

Results and interchange - Essay ExampleA biofilm structure hinders antibiotic drug entry to cells, and at the same time, increases oxidative damage, which increases the chromosomal edition rate. To show that mutation frequence in response to the antibiotics mupirocin and rifampicin is due to oxidative stress in planktonic and biofilm cultures, Staphylococcal aureus strains SH 1000 and UAMS-1 were grown in media supplemented with hydrogen peroxide and antioxidants.Planktonic cultures that were supplemented with antioxidants did not differ in their mutation relative frequency. However, the addition of hydrogen peroxide to the growth media significantly increased mutation frequencies under antibiotic option. The mutation frequencies declined significantly with the addition of antioxidants, together with hydrogen peroxide, to the culture media significantly. Biofilm cultures, that were not treated with oxidising agent, showed high levels of mutation frequencies, equal to that obta ined for planktonic culture in hydrogen peroxide alone. In cultures growing in rifampicin selection plates, the bacterial have mutation frequency of 10-5, which was indicative of a mutator phenotype. The increase in mutation frequency indicates defects in the methyl-mismatch repair system during biofilm formation. Similar to planktonic cultures, the addition of antioxidants to the culture media reduced the mutation frequency to levels between 10-7 and 10-8.A bacterial biofilm is a structured community of bacterial cells enclosed within a self-produced extracellular polymeric matrix attached to ascend (Costerton, Stewart & Greenberg 1999). Bacterial biofilms are present in the main on wet surfaces and are mostly visible to the naked eye. The biofilms consist of microcolonies on a surface and develop into organized communities with functional heterogeneity. Different bacterial species specifically attach to different surfaces and could aggregate with other species or a combination of species.The organization and structure of

Write a plan for a new music-related mobile application Assignment

Write a plan for a unexampled unison-related supple application - Assignment ExampleWe nurture seen applications that help in pitch correction, instruments tuning and mobile recording. In addition, the medicine fans are able to enjoy music at a greater extent. applied science has also made music to be more affordable for the music fans. One of the major contributors of music evolution is the mobile technology (Katz, 2010). This technology has brought conveniences to hundreds of millions of people. There is a great correlation surrounded by music, mobile technology and social media. This is a major source of revolution. Every day new parcel and applications are developed to enhance the music quality. Technology has therefore turned the people not simply to just mere tenders, but music makers (Childs, 2011). Therefore technology and music leave alone always co-exist. This typography is meant to discuss the possibility of creating a plan for a new music-related application.The Alpha Music Studio is superstar of the applications that are meant to bring a revolution in the music world. This is an application that helps to organize music and music albums. The application will be installed on any device that uses an android, Microsoft windows, and Apple windows among others. The application will be able to split a piece of music into different components. It will also help the listener to listen to different components of music. Some of these components include the instrumentals, sol-fa notes as well as the vocals. In addition, the application will able to split the vocals into different voices. The application will have a speech-to-text component that is able to change the audio sound into visual lyrics. With all these uses I believe that the application will have a bet of users that will take the music industry to the next level (Van, 2009).The application will have a number of targets. I believe it can be used by a number of people. The first group tha t is being

Love and Sex Relationship Essay Example | Topics and Well Written Essays - 750 words

Love and Sex Relationship - demonstrate ExampleSexual race between man and charwoman before spousals ethical or not Within the context of neck and sex relationship, intimate relationship between man and woman before spousal is unethical because it leads to a number of problems in future life. For instance, one cannot prove that sexual relationships ultimately lead to marriage in future. If a partner is in search of temporary relationship, the opposite partner is forced to face the consequences. If one considers that marriage is related to sexual purity of the partners, sexual relationship between man and woman before marriage is unethical. If one is not pure, one cannot blame otherwises. Nicotera opined that afterward sharing all that there is to sh be before marriage, it is believed that young couples get bored with apiece other soon after marriage because they did not leave anything to imagination or delay any bliss (172). From a different angle of view, sexual relations hip before marriage increases the scope of boredom in future life. On the other side, difference in opinions related to sexual relationship before marriage is deeply influenced by cultural difference. In an under create society, laws and regulations related to marriage may be strict. In this situation, sexual relationship between man and woman before marriage is unethical. Within the context of developed societies, sexual relationship before marriage is considered as the best possible way for the partners to know each other in a different way. Still, one can indulge in a love affair without sex because it does not force him or her to feel regret. Virginity important to men or women iodine can follow up that virginity is important to men and women because men and women are equal. If one considers that virginity is important to women, one is exhausting to devalue the berth of womenfolk. To be specific, marriage is an agreement between equal partners and virginity is applicable to both the partners. If a man is so cautious approximately his partners virginity, he must realize the fact that the same is applicable to him also. Klein stated that In the case of the Middle East, early marriage appears to be corollary to the tension on female virginity the earlier the marriage, the less likelihood that the girl will lose her virginity before marriage (60). If an individual is ready to accept marriage as an important agreement or social undertake between the partners, virginity is important to both the partners. So, within the context of love and sex relationship, one can see that virginity is important to men and women. On the other side, most males expect that their partners must be cautious about their virginity. But most males are not aware of the fact that their female partners can question their status on virginity. The women folk who are in favor of sexual independence and individual freedom are not in favor of virginity. From a different angle of view, v irginity of men and women is a controversial outcome which can be evaluated according to individual difference. Still, virginity should not be considered as the most important picture of marriage because trust and cohesion between partners is most important. Teenage sex

Financial Reporting Question & Answers Assignment

Financial Reporting read/write head & Answers - Assignment ExampleIt eliminates all the alternatives associated with financial reporting. There argon various benefits of standardization Standardization of invoice rules enable multinational firms in developed nations to create significant employment opportunities in the job market. Professionals in invoice and other fields find it easy to relocate to other countries as a resolving of globalization for there is a common language in preparation of financial reports and accounts. For instance, countries such as Hungary and India forward their invoice duties to companies based in developed countries (Iatridis 2010). These firms spend less time trying to be in line with a countrys account statement policy and strict regulations as intimately of the rules are adopted from International Accounting Standards. Moreover, adaptation of globalized standardized accounting standards has made it easier for firms to centralize their raising i n accounting and increase the number of financial care centers. Transparency of unified financial standards has a boost in division of labor in the global market thus it enables smaller sitors to invest in other countries. Standardization of accounting standards promotes innovation. These standards give rise to new markets and products hence, creating a significant enhancement for innovations (Hesser, 2006). Consequently, innovation result to improved sales. Minus these standards, there would be poor quality products that might contrast the boosting of innovation since the remnants of the stock could not be transferable to other places. Furthermore, unified standards enlarge the scale of creative products thus in absences of the standardized standards, these products are hardly obtained. In developed nations, the International Accounting standards assists to satisfy the systems of accounting and reports made available for investors. This would support global financial investmen ts and innovations (Hal, Henock 2007). Standardized accounting standards enhance the index for firms to forecast profits. This is a reliable opportunity for investors because the transaction cost goes down when specific national accounting regulations disappear. Companies cut on the costs of external auditing and employment of experts for the purposes of global comparison reports. International Accounting standards get down stiff competition in auditing that reduces the inescapable costs for auditing. Unified accounting standards reduce the costs of capital. intimately domestic investors run their businesses within their countries since financial reports are prepared in line with the known world-wide accounting standards that could be easily interpreted. For international investors, the most preferred financial reports should be made victimisation the international standards and not the domestic ones. This reduces the cost of investing in foreign countries since there is no st rain in rules of accounting and cost of creating financial reports. Therefore, standardized accounting standards lower the cost of capital because investors are in agreement with lower returns from business securities and a decrease in investment risk. Who has to comply with accounting standards? Accounting standards refer to specific principles, bases, conventions, rules and practices applied by an entity in preparing and presenting financial statements. This implies that those who have to comply with the accounting stand

MALDI technique & FLOW CYTOMETRY technique Coursework

MALDI technique & FLOW CYTOMETRY technique - Coursework Example(2) ionization of sample components to produce ions, (3) separation of ions by electromagnetic field to their mass-to-charge ratios, (4) detection of ion signals and, (5) bear on of the signals into mass spectra.The ionization of the analytes is a crucial step in mass spectrometry. Two methods are apply electron spray ionization and matrix-assisted laser desorption ionization (MALDI) (Figure 1). In MALDI, the analyte is mixed with matrix, molecules that have strong absorbance at the laser wavelength, and placed onto a metal plate (Karas, Bachmann, & Hillenkamp, 1985). A laser beam is then introduced which results in a burst of ions. The presence of the matrix refreshes the laser burst, and enhances the isolation of the sample ions.Protein and peptide analyses are the most cat valium applications of MALDI, with the most number of technical developments in the past years (Hillenkamp & Katalinic, 2007). MALDI is the lead ing application for proteomics indite and imaging. opposite analytes studied are nucleic acids, glycans, lipids, and synthetic polymers. Each of these analytes may have limitations in their analysis due to their morphologic properties, which can interfere with the ionization efficiency. The spatial distribution of drugs, metabolites, and proteins in intact tissues is also made workable with imaging mass spectrometry (Caldwell & Caprioli, 2005). MALDI-MS is therefore a valuable technique that can address a broad range of applications in the biomedical field.Since MALDI-MS tissue profiling permits the detection of more than a grand piano peptides and proteins from many tissue types, it is very useful in detecting disease processes. Tissue profiling and imaging permits the direct acquisition of mass spectra from intact tissues that are either freshly prepared or arrest from tissue storage banks (Djidja, et al., 2010). Recently, tissue blocks that have been embedded in paraffin w ere used in protein profiling of several cancers. These studies showed that

Baseball Essay Example | Topics and Well Written Essays - 1000 words

Baseball - Essay ExampleThis left hand other teams with no good processers which take top poor performances hence loss of fan bases and last lack of pulling crowds charisma. Such leagues always folded their teams and left the game as they could not afford to play anyto a greater extent. As such the good players from these teams were paid to join the winning teams which only increased competition and led to the imbalance.These movements saw a expectant number of players frequently shift teams. This led to a set of rules to be made by the baseball industry in 1879 to 1888. These rules restricted player movements and even pays thus creating a monopoly in the baseball industry. These monopolistic rules stripped the players of all rights thus the owners thrived in the games at the expense of the players. That is more money was received from ticket sales, which were also, being printed by the owners, while players were viewed as workers who worked for a standard salary. Furthermore, thither was no work security as players were sacked frequently with little or no explanations.This power angered the players and even the fans. A player named Cartwright formed the first players league in 1890. This meant that players who felt that the monopolistic rules were hurting them could join. Many joined the players league, and they drew in large crowds even when they were losing. This laxity of rules saw players move teams whenever they liked, and this caused a massive problem. This is because revolving of players hurt the fan base consignment and game attendance. Furthermore, exemplary players were given large contracts while rising players were paid less. Owners of the teams lacked control over the players thus set up rules that would ensure standardization and regulation. This saw the league constitution set up in 1876. This constitution led the baseball team a try at organized games.The baseball

Human Rights Law- Article 2 Essay Example | Topics and Well Written Essays - 1500 words

Human Rights Law- Article 2 - Essay Example1. Everyones right to manner shall be saved by law. No one shall be deprived of his life intentionally pitch in the execution of a sentence of a court following his conviction of a abuse for which this penalty is provided by law.The laws clauses already give us important distinctions. First of all The right at a lower place Article 2 is clearly largely negative. While the first clause, Everyones right to life shall be protected under law, could be used to support a positive rights argument against impositions that cause famishment or other threats to life, the rest of the clause indicates that it is a negative protection against state and private impositions.Further, the last of the first clause and the second establish that authorities do have the right to take away(predicate) lives under a death penalty, and have the ability to use lethal force to quell riots or for other legitimate law enforcement requirements. But they can only us e limited force.These elements were tested by McCann v. U.K.2. In the case, UK intelligence alleged an IRA or IRA-connected attack upon Gibraltar. The suspected IRA team include known explosives experts. During the surveillance of the suspects, the IRA team crossed into Spain, receiving no impedence from Spanish authorities. UK intelligence had reason to conceptualise that a detonator could be used remotely, even across the Spanish border. The IRA team had likewise parked a car in a crowded location, and had used carbombings before as a method of terror. SAS soldiers were dispatched to intercept the team and arrest them for conspiracy. But during the arrest attempt, the SAS soldiers fired because they believed that the IRA team was arrive at for detonators.The ensuing investigation found that, while the IRA team had no explosives or detonators on their psyche or in the vicinity, a car registered by the IRA team had timed explosives in it. The investigation concluded that the

CRITIQUE OF QUANLATATIVE ARTICLE Essay Example | Topics and Well Written Essays - 1000 words

CRITIQUE OF QUANLATATIVE ARTICLE - Essay ExampleThe authors convincingly states that culture and fiscal capacity were hindrances to the divergence in the saving of healthc be serve to the Hispanics and immigrants. The authors insist that focusing on the removal of the two hindrances should be prioritized (Im, Guevara & Chee, 2007). Further, the authors mathematical function secondary resources to back up the hypothesis. The secondary sources include the 2002 Andersen et al. findings that Hispanic patients had to bust more pain and lesser quality of life healthc be services compared to the white Americans and the African Americans. The authors use a nonher secondary source, Cleeland et. al., showing the language barrier prevents the vivid transfer of healthcare information amidst the healthcare provider and the Hispanic cancer patients. The misinformation between the Hispanic patients and the English-speaking White and African Americans created a vague picture of the patients tr ue medical condition. The miscommunication precipitated to medical professionals prescribing less effective medicines or medical procedures (Im, Guevara & Chee, 2007). Critique of the methodological congruence of your article. Substantiating the research view, the authors research methodology is to conduct an online assembly with 15 Hispanic patients (Im, Guevara & Chee, 2007). The authors used secondary resources to back up the thesis statement. The authors sought to find come in the Hispanic cancer patients pain management status, compared to non-Hispanic cancer patients pain management status. The online forum was used to pull ahead data to affirm or negate the authors hypothesis (Nowaczyk, 1988). Further, the authors chose 15 respondents from a total population of cv Hispanic cancer patients. The 15 chosen respondents were 18 years old or older. The selected respondents were of Hispanic ethnicity. The just age of the respondents is 49 years of age. 80 percent of the total 15 respondents belonged to the female gender. Almost 50 percent of the respondents graduated from middle school. Additionally, more than 90 percent of the respondents were jobless. Lastly, 60 percent of the 15 respondents are Mexicans. The other respondents were a Chicano, a Cuban, a Guatemalan, two Hispanic Americans, and one of vague Hispanic origin. The authors develop that patient-based healthcare research includes studying their ethnic cultures influence on healthcare delivery services (Im, Guevara & Chee, 2007). Critique of the analytical and interpretive preciseness. Substantiating the research view, the authors use impressive analytical and interpretive preciseness. Showing the statistical tools findings, the authors offer convincing evidence that hurdles to better cancer healthcare services should be removed, at all cost. To ensure the findings are accurate or realistic, the 15 respondents were given full(a) freedom to exchange information among the other respondents. One Hi spanic culture that cropped up was that Hispanic women are culturally trained to prioritize filling the needs of her children and family over her own personal needs and wants. The respondents commented that they were not forced by the researcher to pick one or more prepared answers to the forum discussions. Consequently, the just female Hispanic respondent felt that her

Leadership in context 3 Essay Example | Topics and Well Written Essays - 1000 words

Leadership in context 3 - Essay physical exertionThe survey includes open ended questions about the employees goals and interests as well as a check-list in which the employee rank-orders according to the one that has greater value (J.B. Guerrero 2006). According to Maslows hierarchy of demand, people lack needs they want and this therefore produces the drive and desire which motivates us to quit that need (A. Maslow 1943). People have to satisfy the initial needs before they can move to the next level of needs. For example one cannot hear to satisfy their self-realization needs before they have satisfied their security needs.Communication is very classical in motivation. Ensure that your employees understand the gilds visual modality, mission and values, its goals and what is expected of the employees to achieve their goals and overall goals of the organization. The goals of the employees and those of the company should be aligned. When employees understand the goals of the o rganization, they are motivated and will work towards achieving the same. To be able to establish if they understand, strike questions and this can be achieved through questionnaires (S. Chandler and S. Richardson 2008). Leaders build the team spirit by shared vision (Richard Brandson).Lead by example is another way to motivate. When you walk the talk your employees will have arrogance in what you tell them to do. They will not do what you have told them to do if you yourself are not or cannot do it (S. Chandler and S. Richardson 2008). For example if you ask them to put in extra time, you should be there to support them. induct a positive attitude. When you are positive, your employees will feel motivated and will work towards success. When you have a negative attitude it translates to failure and dissatisfaction in the work place. For examples, if issues arise during the course of performing your duties, use phrases ilk for this to work we need to sort out the following issues as opposed to saying

Roles of a Registered Nurse in the Emergency Room Research Paper

Roles of a Registered Nurse in the Emergency Room - Research melodic theme ExampleThis research paper focuses on describing the profession and everyday duties of registered nurses, also known as (RN), that are the majority of the employees in the industry of health. They are often responsible for assigning tasks to separate nurses, nursing assistants and authorise practitioners. The phrase registered is used for a reason, the researcher explaines, and this is because they are specialised and have more knowledge on a certain area in the hospital environment. Normally, there is a registered nurse for each running(a) incision of the healthcare exchangeable oncology, neonatal and in the mite room. This research paper discusses their duties and roles while in the emergency room. In conclusion, the researcher states that most registered nurses work as staff nurses, who are members of a medical aggroup that provide critical health care. Nevertheless, some of the registered nurses op t to advance to practice nurses, who work together with other physicians or independently. They may also focus on the stipulation of primary care services. They provide prepare care for patients, and expert consultation services in the various specialties of nursing like psychiatric, mental health. Those who specialized in anesthetists, offer anesthesia and correlated care either before or after surgical or obstetrical and diagnostic procedures. They also offer emergency and pain management services like airway management. Nonetheless, there is an assortment of other areas that nurse could choose to specialize and get registered.

Advertisers Do Have a Responsibility to Society Essay

Advertisers Do Have a Responsibility to Society - Essay Example dissimilar people today have varying perceptions about advertising in decree. However, advertising cannot be considered favorable or evil. announce is like a tool or an instrument therefore, its users might use it puff up or badly. Depending on how it is used, advertising might have both negative and positive effects on society. For this reason, therefore, advertisers do have a role in society. Advertising leads to different health conditions in society when the advertisers of junk feed develop advertisements that argon full of misinterpretation, mixed messages, and which hold important facts from the listening. For example, junk food advertising involves the promotion of literacy, health and fitness, and education (Campaign for a Commercial-Free Childhood, n.d). Because of this, advertisers and other communication professionals have the responsibility of upholding morals in advertising, which in this case include s dissemination of clear and honest information in advertising (Institute for Advertising Ethics, 2011). accord to Campaign for a Commercial-Free Childhood, a large percentage of students are exposed to advertising of food, which has stripped-down nutritional value, and are high in fats and sugar (n.d). As such, advertising of food products should encourage ample eating, including the consumption of fruits and vegetables (The Childrens Advertising Review Unit, 2009). Every year, the rate of obesity among children and youth keeps increasing, and today, one-third of children and youth are obese, or at risk of obesity (Campaign for a Commercial-Free Childhood, n.d). Therefore, advertising should be free of both prevarication (The Childrens Advertising Review Unit, 2009). Advertising is harmful to society when it contributes to the decline in morality. For example, the exposure of children to advertising encourages materialistic set in children (Campaign for a Commercial-Free Chi ldhood, n.d). Because of this, advertisers should demonstrate special responsibility when advertising to children, bearing in discernment that children have limited capability of evaluating the credibility of information, and might not be capable of discerning the cogent nature of advertising (The Childrens Advertising Review Unit, 2009). According to Campaign for a Commercial-Free Childhood, advertising promotes the sexualization of childhood through and through the highly sexualized messages in the media ads (n.d). Therefore, advertisers should not include obscene messages and content in advertisements, which are inappropriate for children audience (The Childrens Advertising Review Unit, 2009). According to The Center for Alcohol Marketing and Youth, alcohol marketing encourages underage inebriety (n.d). As such, advertisers should advertise to children, only products that are appropriate for them (The Childrens Advertising Review Unit, 2009). Advertising promotes the stereotyp ing, when it places women at a disadvantage, in relation to the male gender. For example, alcohol advertisements portray women as sex objects and as a beauteous package to see and not respect (Downing, McQuai, Schlesinger, and Wartella 2009). As such, advertisers should avoid any form of stereotyping and prejudice of any particular groups, but present them in a positive manner (The Childrens Advertising Review Unit, 2009). According to the Media Education Foundation (2008), advertising emphasizes beauty and sexiness for women, at the expense of other important values and principles. Therefore, advertisers should encourage the development of positive personal qualities, characters, and values, and serve an educational role to the audience.