Advertisers Do Have a Responsibility to Society Essay

Advertisers Do Have a Responsibility to Society - Essay Example dissimilar people today have varying perceptions about advertising in decree. However, advertising cannot be considered favorable or evil. announce is like a tool or an instrument therefore, its users might use it puff up or badly. Depending on how it is used, advertising might have both negative and positive effects on society. For this reason, therefore, advertisers do have a role in society. Advertising leads to different health conditions in society when the advertisers of junk feed develop advertisements that argon full of misinterpretation, mixed messages, and which hold important facts from the listening. For example, junk food advertising involves the promotion of literacy, health and fitness, and education (Campaign for a Commercial-Free Childhood, n.d). Because of this, advertisers and other communication professionals have the responsibility of upholding morals in advertising, which in this case include s dissemination of clear and honest information in advertising (Institute for Advertising Ethics, 2011). accord to Campaign for a Commercial-Free Childhood, a large percentage of students are exposed to advertising of food, which has stripped-down nutritional value, and are high in fats and sugar (n.d). As such, advertising of food products should encourage ample eating, including the consumption of fruits and vegetables (The Childrens Advertising Review Unit, 2009). Every year, the rate of obesity among children and youth keeps increasing, and today, one-third of children and youth are obese, or at risk of obesity (Campaign for a Commercial-Free Childhood, n.d). Therefore, advertising should be free of both prevarication (The Childrens Advertising Review Unit, 2009). Advertising is harmful to society when it contributes to the decline in morality. For example, the exposure of children to advertising encourages materialistic set in children (Campaign for a Commercial-Free Chi ldhood, n.d). Because of this, advertisers should demonstrate special responsibility when advertising to children, bearing in discernment that children have limited capability of evaluating the credibility of information, and might not be capable of discerning the cogent nature of advertising (The Childrens Advertising Review Unit, 2009). According to Campaign for a Commercial-Free Childhood, advertising promotes the sexualization of childhood through and through the highly sexualized messages in the media ads (n.d). Therefore, advertisers should not include obscene messages and content in advertisements, which are inappropriate for children audience (The Childrens Advertising Review Unit, 2009). According to The Center for Alcohol Marketing and Youth, alcohol marketing encourages underage inebriety (n.d). As such, advertisers should advertise to children, only products that are appropriate for them (The Childrens Advertising Review Unit, 2009). Advertising promotes the stereotyp ing, when it places women at a disadvantage, in relation to the male gender. For example, alcohol advertisements portray women as sex objects and as a beauteous package to see and not respect (Downing, McQuai, Schlesinger, and Wartella 2009). As such, advertisers should avoid any form of stereotyping and prejudice of any particular groups, but present them in a positive manner (The Childrens Advertising Review Unit, 2009). According to the Media Education Foundation (2008), advertising emphasizes beauty and sexiness for women, at the expense of other important values and principles. Therefore, advertisers should encourage the development of positive personal qualities, characters, and values, and serve an educational role to the audience.