Market Plan and Strategy Coursework Example | Topics and Well Written Essays - 500 words

Market Plan and Strategy - Coursework ExampleGoal The objective of this business is to get the fright or anxiety of individuals regarding their surgery or any sort of medical treatment by providing them personal, professional, friendly and confidential pertaination.Customers see the go of different providers as similar and do not tutelage about providers as compare to the price. The solution of this price competition is to create differentiation. Medical tourism leave give its customers proper go they do not need to worry about their reports result as the company will not just guide them, but the company would also resolve their adaptation issue of reports.Company will set complementary product pricing. This strategy would allow the company to accommodate a high price for its complementary services. The basic services of Medical Tourism is to guide customers and experience appointments with required or suitable physician. Additional price will be charged for translating and interpreting services (Rao, 2009).There are many questions of patients and their relatives regarding health. Therefore there is an identified need for medical consulting firms. The consulting business would consult patients for surgical decisions or medical diagnosis.The promotion of services is a challenge in comparison to the products because hatful cannot touch or feel these services until they buy them (Lovelock, and Wirtz, 2011). Therefore, promotion will be done by the distribution of brochures at different places. For promotion, medical tourism would work with local businesses such as hospitals, doctors offices, churches, taxi-cab services and bus stations. Medical tourism would distribute its brochures to all places including homes boxes. Website of the company would provide all information associate to the services and it will help in educating people. The most important promotion tool for such businesses is article of mouth. Company will hire experienced people who wil l give the complete